Snowslippers Celebrate 20 years In The Schools And Groups Ski Market This Winter

Snowslippers, a specialist ski holiday operator is celebrating its 20th anniversary during the 2013-14 winter ski season.

And they have two great reasons to celebrate. At a time when the schools’ holiday market has declined by 13% over the last three years, Snowslippers has gone from strength to strength with the 2012-2013 season being their best ever. In order to further improve the service, an ATOL licence has recently been acquired, meaning groups can purchase ski packages with flights included.

The company, founded during the 1993-94 ski season by two retired school teachers, has been specialising in group holidays ever since. With an unrivalled reputation for a personalised service, high quality instruction, combined with excellent value for money, Snowslippers has gained the reputation of a company who really care for their guests and has the knowledge and experience to deliver ski trips that are truly special.

Over the last 3 years, school holiday statistics are down from just over 100,000 in 2009-10 to just over 83,000 in 2012-13 mainly due to the economic climate and increased competition. But in the face of this adversity and due to a very loyal customer base providing a 95% return booking rate, Snowslippers continues to grow slowly and steadily, ensuring the superior customer service they are renowned for is never compromised.

So in this ever increasing competitive market, what is the secret of the Snowslippers success story?

Director, Dan Jurkovic, a UK based Croatian national ski team technical coach and ex-president of the Croatian Ski Instructors Association Teaching Committee, explains why guests keep coming back to Snowslippers:

Snowslippers differs from the larger tour operators in that we offer a personal, hands-on approach. Our groups have been returning to us year after year because of the superb organisation, quality service and outstanding care they receive. Our service is totally unique. Snowslippers directors are present in resort, which means our guests can speak to us every day. Many of our reps and ski instructors have grown up with Snowslippers. They have come on ski trips with their schools so they know our service and culture and they have fantastic knowledge of the ski area.

The credentials and experience of the Snowslippers directors covers all the important aspects of ski trips. In addition to teaching, the founding directors, Beti Wyn and David Williams, have decades of experience in school residential care and adventure leadership for young people. Dan Jurkovic has over 20 years experience as a ski trainer/examiner and he continues to be the head coach for the Croatian National Ski Demo Team. The Snowslippers reps are all qualified ski & snowboard instructors. All of them have completed a worldwide recognised ski instructor training program. In addition, Dan provides continuous training for instructors, improving their teaching and leadership skills that guarantee superb resort representation for Snowslippers. This ensures consistently high levels of customer service, care and ski instruction.

Dan comments:

We have a fabulous reputation from our returning guests, but we would like more schools to know about the service we provide. We would like to encourage new groups to experience a Snowslippers ski trip for themselves. Our priority after 20 great years remains to continuously improve and consistently organise and deliver unforgettable ski trips of the highest quality.

Snowslippers have always been based in the picturesque Austrian village of Alpendorf. It is situated in the Salzburg province and linked with the Amadé ski region, the second largest in Europe. Since 2011, Snowslippers also operates in Kronplatz resort, located in the stunning Italian Dolomites. In both of these resorts, beginners are well looked after with plenty of options for progressing from nursery slopes to easy blue runs, whilst more advanced skiers can take advantage of the huge choice of ski runs available. Safety is of paramount importance and risk assessments are provided for all activities. In order to achieve the best possible safety netting, Snowslippers have developed their own Mountain Safety Procedures (MSP) specifically for both these areas, which are constantly scrutinised and improved. All of the Snowslippers youngsters are supplied with Snowslippers wristbands with emergency contact numbers printed on them.

Accommodation options vary from larger traditional family run guesthouses to smaller guesthouses, depending on preference and group size. Evening activities available include: bowling, swimming in the Alpentherme Spa in Gastein, sledging, shopping, disco, karaoke and cultural trips to Salzburg.

Special Offers

Snowslippers have several special offers available during their 20th anniversary winter season including:

6 days skiing off peak weeks > £680.00
6 days skiing Easter holidays > £720.00
5 days skiing off peak weeks > £665.00
5 days skiing Easter holidays > £685.00

Prices given are based on a minimum of 40 paying pupils, travelling by coach with half-board accommodation, ski hire, lessons, ski pass and other Snowslippers extras all included.

Previous guests’ testimonials about Snowslippers

“It is not a problem” is the phrase we associate with Snowslippers. It sums up what their attitude is prior to departure and in resort. “You come as customers but leave as friends” has certainly been true of our long, continuing interaction with the company.

Tom MacCarthy, Gowerton Comprehensive School, Swansea

We have been skiing with Snowslippers since 1995 and have always found that the individual attention we have received from them very comforting. I have not thought of arranging a trip with any other company despite receiving many glossy brochures and listening to many pushy sales reps.

John Franks, Oakmeeds Comprehensive School, West Sussex

Just wanted to drop you a quick e-mail to say a massive thank you for the past week. I can honestly say that the trip was a complete success and every student and member of staff had a great time. We were so impressed by the organisation and attention to detail and can only thank you and your team for everything you did for us. I must make special mention to our rep Ryan who was superb throughout our stay and the accommodation which was absolutely top drawer.

Chris Stewart, Bexhill High School

Snowslippers Contact Details
+ 44 (0)783 7093 989

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Robert Stewart

Ski Editor at Snow.Guide

Rob has extensive knowledge and experience of winter sports and has been qualified to instruct and teach Alpine Skiing for over 25 years. He is also an experienced off-piste and backcountry skier and has competed in freestyle and freeride events around the world. Now a full-time ski writer and Director of Ski Press, Rob is Snow.Guide’s Ski Editor and contributes to many other snowsports, national and lifestyle publications.

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