There’s nothing quite like that first breath of crisp mountain air before you glide down a blanket of fresh snow. But let’s be honest — skiing isn’t exactly a cheap hobby. You need lift passes, you need the right kit, and ideally you want gear that keeps you warm and makes you look the part.
Thankfully, Helly Hansen have made life a whole lot easier with their Ski Free initiative — a brilliant way to ease the financial sting while gearing you up properly for the mountains.
With prices rising, it’s tempting to go for cheaper ski wear just to balance the cost of lift passes. But that’s a false economy. Good-quality kit keeps you comfortable in every condition — cool when it’s warm, warm when it’s freezing, and protected from whatever the mountain throws at you. And if you’re warm enough to stay out all day rather than retreating inside because you can’t feel your fingers or toes… that alone is worth the upgrade.
Ski Free removes the dilemma completely. You get top-quality kit and you save money on the slopes. All while looking as cool as a snow vole in sunglasses.

What is Helly Hansen Ski Free?
So, what is Helly Hansen’s Ski Free initiative? It’s simple:
Buy any qualifying Helly Hansen ski jacket or pant and get a free day of skiing or snowboarding at one of 80+ resorts across Europe and North America.
The offer varies by resort — sometimes a free day pass, sometimes 2-for-1 — so pick the deal that suits your next adventure.
Three steps:
- Buy eligible Helly Hansen gear.
- Choose your resort.
- Upload your receipt and you’re good to go.
Step 1: Buy your gear from the latest Helly Hansen collection
The Helly Hansen Ski Free eligible kit
Helly Hansen is a premium Norwegian ski wear brand, known across the industry for uncompromising quality and style. Helly Hansen is trusted globally by ski patrollers, instructors, and professional athletes, including the legendary Norwegian and Canadian Alpine teams. Helly Hansen ski gear isn’t just stylish — it’s engineered for performance in some of the harshest mountain conditions.
There is a wide range of choice across the whole Helly Hansen range. The eligible range spans across the latest in-season kit as well as selected past season as well. Just to pull out some gems, look at these examples:
Men’s Alpha 4.0 Ski Jacket
Always a best seller, the Alpha 4.0 ski jacket is a high-performance ski jacket that balances elite weatherproofing with streamlined mobility. Featuring HELLY TECH® Professional fabric and PrimaLoft® insulation, it provides superior warmth and waterproof protection without the bulk. Notable features like the phone battery-saving Life Pocket+™ and 4-way stretch material make it an ideal choice for skiers who prioritize technical precision and comfort in extreme conditions.
Men’s Ridge Infinity Shell Jacket 2.0
I do love a shell jacket and the Ridge Infinity 2.0 is a big favourite of mine. This feather-light shell is windproof, waterproof, breathable, and incredibly versatile. Wear it as a standalone layer on warm, slushy, spring days or over a mid-layer during those bitter cold deep winter days. Clean design, exceptional durability — perfect for both skiers and snowboarders.
Atlas Infinity Stretch Jacket
If you prefer a traditional insulated ski jacket, the Atlas Infinity Stretch delivers warmth, comfort, and understated style. Snug from the moment you put it on and packed with Helly Hansen’s reliable weatherproof tech. It has an understated design that looks too cool for ski school.
Women’s Alphelia LIFALOFT™ Ski Jacket
One of the brand’s most stylish performance pieces. The Alphelia LIFALOFT™ ski jacket is a Lightweight yet warm, with a flattering silhouette and all the protective features you’d expect. Ideal for long days in mixed conditions.
Women’s Alphelia High Waist Insulated Pants
Designed for comfort and movement, these pants are warm, waterproof, and — according to Helly Hansen — as comfortable as yoga pants. The Alphelia high waist insulated pants are a perfect match for the Alphelia LIFALOFT™ ski jacket jacket.

Step 2: Choose your resort (Across Europe and North America)
In Europe there is an extraordinary variety of ski resorts to choose from, each with its own unique charm. From Europe’s northernmost slopes of Saariselkä in Finland to the sunny, uncrowded pistes of Boi Taüll in the Spanish Pyrenees. In between, you’ll find a wealth of options, including:
Les Menuires, France
A personal favourite of mine. Friendly, relaxed, and brilliantly positioned as the gateway to Les 3 Vallées — the largest interconnected ski region in the world with 600km of pistes. Ideal for families, intermediates, and anyone who loves covering distance on the slopes.
Chamonix (Mont Blanc Natural Resort), France
For the more adventurous skier or boarder. Big mountain terrain, legendary off-piste, and views that genuinely stop you in your tracks. Sitting beneath Mont Blanc, it offers some of the most dramatic skiing anywhere in Europe. Perfect for thrill-seekers and experienced skiers and snow boarders.
Verbier, Switzerland
A world-famous playground for freeriders and advanced skiers. It anchors the 4 Vallées region with over 400km of slopes. Expect varied terrain, an energetic après scene, and breathtaking scenery throughout.

Step 3: Redeem and ski
Just click on ‘Redeem’ on the Helly Hansen Ski Free page and upload your receipt of purchase.
That’s it – as easy as one, two, three, ski!
Helly Hansen Ski Free Info
For more information of Helly Hansen’s Ski Free initiative, click here
To check out the Helly Hansen Ski Free eligible gear, click here
To check out what resorts are included with Helly Hansen Ski Free, click here

